• holiday collection

    Shop Holiday Cheer
  1. Slide 1
  2. Slide 2
  3. Slide 3
  4. Slide 4

our mission

Toys and resources that teach your children about inclusion, equity, and to be kind to our Earth.

Let's create a brighter future together!

about shop emmylou

read more

We ordered the Diverse Peg Doll Set and Anti Racism Guide for our two kids and they absolutely love them. The guide gives practical tips on how to approach these topics with your kids and gives a wonderful jumping off point for further study and learning. A "must have" for those trying to raise anti-racist children!


The neutral stacking bowls are amazing!

It's the first thing my son reaches for out of all his toys. Such amazing quality I know it'll be onto our next child.


Another aspect of Shop Emmylou that speaks volumes to me is how Maddy offers multiple price points and options to make her pieces accessible to many! I came for the cute, on-trend toys, stayed for the incredible owner's friendship, puns, and education!



Looking to diversify your educational toys for your kids - at home or in the classroom? See our ever-growing lineup of anti-racist, indigenous, and inclusive resources.

Follow Our Journey @shopemmylou