About Shop Emmylou

Welcome to Shop Emmylou!


I created Shop Emmylou on a late Friday night in September 2020 after spending hours searching online for minimalist learning toys to aid my daughter's development. While I found many brands that sold beautiful products, I struggled to find a shop that embodied my values as a parent.

I wanted to find a small business to support that encouraged eco-friendly practices while also being inclusive with their toys. I wanted toys for my daughter that taught her more than just about play, but rather toys that taught her about the importance of protecting the environment, and about inclusion and diversity.

There are three defining brand values that guide Shop Emmylou:

sustainability, equity, and transparency.